About
our team

Our belief we have in common is that every detail matters to the whole experience that people perceive. With our interdisciplinary design team, we bring together all design aspects weaving into collective circle where every design contribute to the holistic impacts.

Co-Founder & Industrial Designer
He/Him

Pachara Chaikumarn

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Pachara is at the forefront of industrial design, champions in physical product development and design engineering. His past work as an industrial designer at REDEK, a leading design-centric research institute affiliated with King Mongkut’s University of Technology Thonburi, has been marked by his expertise in designing medical devices, IoT devices, and other technology-integrated products. Pachara holds a Bachelor of Industrial Design degree with Second-class honors from King Mongkut’s Institute of Technology Ladkrabang. His proficiency extends across the entire design process, encompassing research, form-giving, and manufacturing. Pachara's design philosophy is centered on bridging manufacturing technology with user behavior to create business impacts.

Award & Publication

  • Face Shield Design Award  - 1st Winner Prize
  • HAY! YoungBirds! Talent Award Asia - Finalists
  • Design ExcellenceAward (DEmark) - OASIS ROUND POT
  • Chiangmai Design Week 2018 - Selected as student showcase
Co-Founder & Design Researcher
She/Her

Duangporn Tosom

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Duangporn is pioneering in design research. She embraces a human-centered design approach into her research methodology. She has been working as an user researcher at REDEK, a leading design-centric research institute at King Mongkut’s University of Technology Thonburi, where she ensures the designs are solving their user’s problems intuitively. Holding a Bachelor's degree of economics from Chulalongkorn University, she complemented her research skills with quantitative and business knowledge. Duangporn has a proven track record where she discovers human needs, business requirements and validating the business impacts.

Award & Publication

  • Bangkok Design Week 2019 - Selected as showcase
  • Emerging plant by Design Plant at Bangkok Design week 2019 - Selected as Showcase
Co-Founder & Architect
She/Her

Voranetr Dachnu

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Voranetr is leading in interior architecture and spatial design. With extensive experience from leading architecture design firms including Duangrit Bunnag Architect Limited and Atelier2+, Voranetr embeds the sensuality of aesthetics and distinguished character through her design lens. She holds a Bachelor’s degree in Interior Architecture from Chulalongkorn University and is a certified member of the Association of Siamese Architects. She has notable achievements in designing restaurants and residences such as The interior of the Palais, a landmark in Phitsanulok. Voranetr also earns numerous awards and displays her design works at many design exhibitions such as Bangkok Design week.

Award & Publication

  • Charoenkrung Public Furniture Design Contest By Vivi Decorative and Thailand Creative & Design Center (TCDC) - Finalist
  • Floating garden design contest 2017 by Silpakorn University - selected work for exhibition
  • Elle Decoration Young Talent Design Project 2014 By Elle Decoration Thailand - Finalist
  • Cause Life is Art, Garage Life Design Award By Fragrant Group Thailand - Honorable Mention Award
  • Emerging plant by Design Plant at Bangkok Design week 2019 - Selected as Showcase
Co-Founder & Product Designer
He/Him

Sarach Kunapermsiri

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Sarach is leading in product design specializing in furniture and home decor. He has keen senses of how objects relate to space. He has been working at the award-winning design studio Atelier2+ as a product designer. His work has been showcased at notable exhibitions like Bangkok Design Week and Style Fair. Sarach earned a Bachelor's degree in Industrial Design with first-class honors from King Mongkut’s Institute of Technology Ladkrabang, focusing on furniture design. He is skilled in both industrial and craftsmanship processes, combining aesthetics and storytelling to giving life into spaces where his designs are placed.

Award & Publication

  • ISTYLE DESIGN TOGETHER by TOYOTA - 1st Prize Winner
  • 100 DESIGN 2017 VETIVER by Siam Piwat Group- 1st Runner up
  • SCG Upcycling Design Contest 2019 by SCG Experience- 1st Runner up
  • ROCOCO challenge 2023 packaging design award  - 1st Runner up
  • Design plant Better city, Bangkok Design week 2023  - Selected Showcase
  • Design plant Express, Bangkok Design week 2022  - Selected Showcase
  • Design plant DOMESTIC, Bangkok Design week 2021  - Selected Showcase
  • Design plant สะดวกซื้อ, Bangkok Design week 2020  - Selected Showcase
  • Academic Pavilion ,Chiangmai Design week 2018 Emerging Plant, TIFF 2018 - Selected Showcase

Co-Founder & Service Designer
He/Him

Chayakorn Phumchumphol

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Chayakorn is spearheading in strategic design and service design. He believes in the integration of physical and digital experiences. His experience is well-versed across leading companies from a service designer at AP Thailand’s innovation lab, Strategist at Ogilvy & Mather Thailand to a Designer of global team at Allianz Digital Factory in Munich. He earned a bachelor's degree in Industrial Design from King Mongkut’s Institute of Technology Ladkrabang, focusing on strategic design. Chayakorn commits to responsible design contributing to sustainable development action. His expertise in experience and service design lead businesses to reimagine their service to be more human-centered and transform toward sustainability and humanity.

Award & Publication

  • Crafting Hope Product Contest (Thailand Institute of Justice) - 1st Winner Prize
  • SCG Upcycling Product Contest - 2nd Winner Prize
  • Pakaoma Design Contest (Thai Beverage PLC) - 1st Winner Prize
  • Fashion Design Creation 2018 by Department of International Trade promotion - 10 Finalist of Jewelry Design
  • Bangkok Design Week 2019 - Selected as student showcase
  • Changmai Design Week 2019 - Selected as student showcase
  • Chiangmai Design Week 2018 - Selected as student showcase
  • Degree Show Thesis Competition - 15 Finalist of Product Design Thesis
  • Vetiver Product Design Contest by Siam Piwat Group - 3rd Runner up of Vetiver Craft Product Design

Let's be at the forefront
of design frontier together

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